T-Mobile

In the 2017 MLB postseason, T-Mobile donated to team Rubicon’s hurricane relief efforts every time someone hit one out of the park.

In 2018, T-Mobile wanted to continue this effort, and chose an appropriate night to do so: The Home Run Derby. The donations correlated with every use of the hashtag, #Hatsoff4Heroes, and of course, every home run. The campaign was highlighted by an in-broadcast moment I was honored to conceive and execute. The resulting donations were huge - and it was the one night in my whole life that I found myself almost rooting for Bryce Harper. Almost.