As the "Official Hotel of the NFL," Courtyard wanted a definable program to stand out amongst the Super Bowl clutter. We created a social contest challenging NFL fans to submit photos and videos for a chance to enjoy a once-in-a-lifetime Super Bowl experience.
We transformed a Super Bowl stadium suite into the ultimate Courtyard guest room, where our two lucky winners stayed the night prior to the game, and woke up the first fans of Super Bowl LI. Here, the winners are given the good news from a retired quarterback named Peyton.