Fairfield Inn and Suites wanted us to exemplify their message of balance amid life's many stresses.

Now, who better to demonstrate their message than Nik Wallenda, famous tightrope walker and death-defier? And who better to embody stress than the man who knocked out prime Rocky Balboa in the 2nd round? We created an activation in which Nik had to walk in the shadow of his greatest threat yet: distraction, played by the iconic Mr. T.